MOUNTAIN DEW BAJA BLAST
20th ANNIVERSARY COLLABS
Baja blast turned 20, and the only way to celebrate on top of a celebration is with some great collabs.
Mountain Dew collaborated with artist Noreen Seabrook, throwing fits, and boys who can cook to create some truly covetable pieces
All are winnable by consumers who bought Baja Blast.
Senior Director, Design: Sean Huls
Design Senior Manager: Louis De Villiers
LEAD Designer: Sam Cardelfe
AGENCY PARTNER: DAS FAVORITE
NOREENS SEABROOK x BAJA BLAST
Baja Hoodie on the Floor Rug + Authenticity Patch: What could be better than a baja hoodie for baja blast but it’s a rug -We collaborated with brooklyn artist Noreen Seabrook to develop our own custom rug.
NOREENS SEABROOK x BAJA BLAST
Social piece: Kareem's day out with the rug, the social piece shows Kareem Rahma stealing
the rug from Noreen Seabrook Studio and proceeding to have a full day out with the rug.
THROWING FITS x BAJA BLAST
Throwing Fits Collection: baja blast is a vibe, a way of being - much like your style - we in collaboration with Throwing fits, pulled together the leisure suit. Baja blast jumper and ball shorts make the ultimate blasting fit.
BOYS WHO CAN COOK x BAJA BLAST
Smoking Jacket and Glassware Set: We can’t forget the core of Baja Blast. It’s delicious. With that the only logical way to cap off a bajaversary is with the head chef's smoking jacket and glassware.
