MOUNTAIN DEW BAJA BLAST
20th ANNIVERSARY COLLABS

For Baja Blast’s 20th anniversary, I helped shape a collaboration platform that celebrated the flavor as the lifestyle it truly is. Working with artist Noreen Seabrook, Throwing Fits podcast and Boys Who Can Cook, we developed a series of bespoke, highly covetable prizes designed to extend the brand into fashion, food and culture.

MY ROLE: Art direction, concept development, agency direction and design oversight, helping ensure each collaboration felt distinct while remaining connected to the larger Baja Blast brand world.

Senior Director, Design: Sean Huls
Design Senior Manager: Louis De Villiers
Lead Designer: Sam Cardelfe
AGENCY PARTNER: DAS FAVORITE

Baja Hoodie on the Floor Rug + Authenticity Patch: What could be better than a baja hoodie for baja blast but it’s a rug -We collaborated with brooklyn artist Noreen Seabrook to develop our own custom rug.

NOREENS SEABROOK
x BAJA BLAST

Social piece: Kareem's day out with the rug, the social piece shows Kareem Rahma stealing the rug from Noreen Seabrook Studio and proceeding to have a full day out with the rug.

NOREENS SEABROOK x BAJA BLAST

Throwing Fits Collection: baja blast is a vibe, a way of being - much like your style - we in collaboration with Throwing fits, pulled together the leisure suit. Baja blast jumper and ball shorts make the ultimate blasting fit.

THROWING FITS x BAJA BLAST

Smoking Jacket and Glassware Set: We can’t forget the core of Baja Blast. It’s delicious. With that the only logical way to cap off a bajaversary is with the head chef's smoking jacket and glassware.