MOUNTAIN DEW BLUE SHOCK - 711

Mountain Dew blue shock is a customer exclusive previously only available at 711-

Our team was briefed to refresh the fan favorite for use as a Slurpee flavor.

We developed a visual direction for the college tailgating experience, leveraging that flavor VIS.

We worked on a more graphic and energetic look, updated the wordmark and illustrated flavor cues.

Senior Director, Design: Sean huls
Design Senior Manager: Louis De Villiers
LEAD Designer: Sam Cardelfe