MOUNTAIN DEW REBRAND

The Mountain Dew rebrand shifts the brand from a niche, high-energy, action-sports image to a broader,
more inviting expression rooted in flavor and the outdoors.

By “putting the Mountain back in Mountain Dew,” the new visual identity emphasizes real moments,
exploration, and epic outdoor experiences.

Repositioning Dew as a flavorful drink that inspires people to get outside and live fully.

Developed and launched in under a year, the rebrand was led end-to-end by the team and debuted on Dew Day, May 7.

MTN DEW DESIGN:
Sean HUls
Louis De Villiers
Corey Adams
Jeff Bartel
Sam cardelfe
Eva Rodriguez
Sam Wolfson - Motion
Michal Carreon

INNOVATION DESIGN TEAM:
Ange Luke
Molly ketterer
Jiaping CheN

AGENCY SUPPORT:
Burn & broad
Roger - Motion

MARKETING TEAM:
Sara Garner (Ostrander)
Sean Roberts
Carly Siegel
Kevin Moeller
Akhila Ramaraju
Kelly Subin
Rachael Feldman
Prithvi Malik
Kyle Lazarus
JP Bittencourt
Mark Kirkham