MOUNTAIN DEW x DICKIES

To accompany the rebrand of Mountain Dew, we partnered with dickies to create a capsule
of workwear shirts to celebrate our frontline workers, who are the true reason all brands
In the cpg space can stand up and get into the hands of consumers.

This project was a labor of love to celebrate the new positioning of the brand.

Sold on our TikTok shop and given to frontline workers for free -
The drop sold out in only a few hours.

Senior Director, Design: Sean Huls
Design Senior Manager: Louis De Villiers
LEAD Designer: Sam Cardelfe
SOCIAL DESIGN: Eva Rodríguez

SOCIAL POST