VINTAGE SPONSOR
K2 SNOWBOARDS
COLLAB MARK
The early ’90s were a turning point for snowboarding, pushing the sport forward through attitude, style and progression.
K2 partnered with NYC-based Vintage Sponsor to create a micro-collection that pulled from that era without feeling like a straight throwback. The collaboration came to life at Big Bear Mountain Resort with riders Sean Pettit, Bar Dadon and Jayell White.
MY ROLE: focused on developing the collaboration mark and visual direction, creating an identity that connected K2’s snowboarding heritage with Vintage Sponsor’s point of view and gave the collection a clear, ownable look.
