VINTAGE SPONSOR x
K2 SNOWBOARDS COLLAB MARK
The early ’90s were a turning point for snowboarding, pushing the sport forward through attitude, style and progression.
K2 partnered with NYC-based Vintage Sponsor to create a micro-collection that pulled from that era without feeling like a straight throwback. The collaboration came to life at Big Bear Mountain Resort with riders Sean Pettit, Bar Dadon and Jayell White.
The mark is used post collaboration as Vintage Sponsor’s logo mark.
MY ROLE: Mark development for Vintage Sponsor in preparation for collaboration