BAJA BLAST DEEP DIVE
INFLUENCER KIT

It wouldn’t be a Baja summer without some epic prizes.

For the 100 Days of Baja 2022 Grand Prize, Mountain Dew wanted to take this kit into the deepest darkest parts of the sea.

Mountain Dew’s Baja Deep Dive Mystery flavor, inspired by the darkest depths of the ocean,
so our team considered how this LTO ended up in its current resting place, deep below sea level, and in what.

Abandoned long ago, a relic of the past, an unlikely treasure submerged in its own personal deep-sea vessel waiting to be found.

Senior Director, Design: Rob Salit
Design Senior Manager: Louis De Villiers
Design Manager: Helianna Taveras
Lead Designer: Sam Cardelfe