DEW TOUR
COPPER MOUNTAIN
2024

Dew Tour Copper Mountain 2024 marked a strategic refresh of the brand’s premier action sports event.

By restructuring the design strategy to be more locally rooted and design-led,
The event became the first proof point of a new creative direction.

This approach streamlined cross-team workflows, enabling greater creative output and delivering stronger results
than previous years, as reflected across the key design touchpoints for the event.

Senior Director, Design: Sean Huls
Design Senior Manager: Louis De Villiers
Lead Designer: Sam Cardelfe
Senior Motion Designer: Sam Wolfson

KEY VISUAL + TOOLKIT

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POINT OF SALE TOOL-KIT FOR DIVISION TEAMS

DIGITAL

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ONLINE MERCH DROP / EVENT MERCH

TROPHY

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IMPRESSION MAGAZINE - EDITORIAL

MOUNTAIN DEW x BLIND BARBER