MOUNTAIN DEW X BLIND BARBER
I contributed to the creative direction for the MTN DEW Baja Blast x Blind Barber collaboration. I helped translate Baja Blast’s visual world into a signature grooming collection of soaps, facial scrubs and fragrance.
MY ROLE: Art direction, shaping the partnership concept, defining the visual language and ensuring the collection felt authentic to both brands while extending Baja Blast beyond beverage into a new lifestyle experience.
Senior Director, Design: Sean Huls
Design Senior Manager: Louis De Villiers
Lead Designer: Sam Cardelfe
