GATORADE
DICKS SPORTING GOODS PRO KIT

The Gatorade x DICK’S Sporting Goods Pro Kit was developed as a scalable athlete-partnership platform, beginning with Karl-Anthony Towns. A clean, co-branded exterior opened into a more personal experience and Towns’ own personal message in his handwriting to further bring this kit to life.

Those tearing motifs extended into point-of-sale, creating a consistent system that communicated the partnership across retail touchpoints and could scale to future athletes.

MY ROLE: Art direction, concept development, visual-system design and retail execution.

Senior Director, Design: Courtney Jimmerson
Director: Quentin Brehler
Design Senior Manager: Caitlin McNamara
Design Manager: Sam Cardelfe