GATORADE
X DICKS SPORTING GOODS
PRO KIT

This project united Dick’s Sporting Goods and Gatorade through athlete-led Pro Kit Kits
designed to drive retail traffic and product awareness.

Featuring a clean, iconic exterior that paired both brands, the kits revealed immersive, athlete-specific
experiences that connect consumers to the athlete’s world, while reinforcing performance
and culture at the point of sale.

Senior Director, Design: Courtney Jimmerson
Director: Quentin Brehler
Design Senior Manager: Caitlin McNamara
Lead Designer: Sam Cardelfe