GATORADE
DICKS SPORTING GOODS PRO KIT

This project united Dick’s Sporting Goods and Gatorade through athlete-led Pro Kit Kits
designed to drive retail traffic and product awareness.

Featuring a clean, iconic exterior that pairs both brands, the kits reveal an athlete-specific
experience leveraging player handwriting, personal sayings that connect consumers to the athlete’s world.

At point of sale, we bring the exterior rip as a through line, showing two worlds while reinforcing that performance edge and grit.

Senior Director, Design: Courtney Jimmerson
Director: Quentin Brehler
Design Senior Manager: Caitlin McNamara
Design Manager: Sam Cardelfe