GATORADE
DICKS SPORTING GOODS PRO KIT

Gatorade x Dicks Sporting Goods Pro Kit for KAT @karltowns - Was great project to be apart of, from designing to the strategy of how this program could come to life, how it could be used across multiple athletes.

The exterior, clean, iconic that pairs both brands, this is your entrance into the brands. The kits reveal an athlete-specific experience showcasing player handwriting, personal sayings that connect to the athlete’s world.

These motifs carried through point-of-sale as our through line and tool to communicate a lot of information in a digestible way.

Senior Director, Design: Courtney Jimmerson
Director: Quentin Brehler
Design Senior Manager: Caitlin McNamara
Design Manager: Sam Cardelfe