GATORADE RYDER CUP 2025

The Ryder Cup is a prestigious golf competition between the United States and Europe with fans that rival an Eagles game -

Gatorade Partnered with the Ryder Cup as the official sports drink of the competition.

We took this as an opportunity to educate patrons about our new stainless portfolio,
enhancers, and custom ID ring capabilities.

The activation showcases a portfolio wall of powders and vessels,
Ryder collaboration bottles, stainless steel and squeeze bottles, and a customization area.

Our team was able to affect signage around the space and showcase on a rack in addition to the activation

+193% to our bottle sales forecast

Senior Director, Design: Courtney Jimmerson
Director: Quentin Brehler
Design Senior Manager: Caitlin McNamara
Lead Designer: Sam Cardelfe
Experiential Assoc. Manager: Katie Tkacz
Experiential Senior Manager:: John Eastridge
Marketing Team: Blake Hartsook, Stephen Vogl, Ivanna Bayliss, Xavi Cortadellas