GATORADE RYDER CUP 2025

The Ryder Cup partnership gave Gatorade an opportunity to establish its growing Athletic Equipment portfolio in the highly competitive performance and lifestyle space. The activation showcased stainless bottles, enhancers, custom ID rings and collaboration products through a bold visual system inspired by product CAD drawings and the course’s topography.

MY ROLE: Art direction and visual system development, translating Gatorade’s brand into a cohesive retail and experiential presence that helped the brand’s equipment vertical stand out across the event.

GATORADE / PEPSICO DESIGN:
Senior Director, Design: Courtney Jimerson
Director: Quentin Brehler
Design Senior Manager: Caitlin McNamara
Assoc.Design Manager: Sam Cardelfe
Assoc. Designer: Angel Buckens
3D Renders: Dylan Vail
Industrial Assoc.Design Manager: Will Stock
Industrial Senior Designer: Evan McDonell
Experiential Assoc. Manager: Katie Tkacz
Experiential Senior Manager: John Eastridge
Senior Director, Licensing: Andrew Wong
Senior Product Designer: Edmond Penn

GATORADE MARKETING:
Brand Mktg & Activation Assoc Manager: Blake Hartsook
Creative & E2E Campaigns Manager: Stephen Vogl
Mktg Director: Ivanna Bayliss
Brand Mktg & Activation Sr. Director: Xavi Cortadellas