HARD MTN DEW
EVERGREEN
DESIGN DIRECTION
Hard Mtn Dew is exactly what it sounds like, Mtn Dew flavors with added alcohol -
developed and distributed by Boston Beer
Below shows the creative direction developed by our internal team to steer Hard Mtn Dew
toward what we felt was a more authentic and long-lasting direction
Senior Director, Design: Rob Salit
Design Senior Manager: Louis De Villiers
Lead Designer: Sam Cardelfe
