VIKING CHEER CUSTOM BOTTLE

Gatorade fuels some of the best teams in sports, but the energy behind a team goes beyond the players on the field. For the Minnesota Vikings, we saw an opportunity to celebrate the cheer team, the people bringing energy to the crowd and helping push the team forward.

The challenge, was finding a visual language that brought together the toughness of football and the fluid movement of cheer. We pulled the horn from the Vikings helmet and reworked it into a custom pattern that felt softer, more dynamic and ownable to the team without leaning on obvious football cues.

MY ROLE: Art direction, concept development, pattern design and oversight of the final bottle execution.