VIKING CHEER CUSTOM BOTTLE

The Gatorade fuels the best teams in their respective sport.

But, what about the other parts of the team, the motivators bringing the energy to the crowd to give the team that extra push forward.

This was a great one to work on, to think outside of the immediate Viking team, and focus on the cheer team for the Vikings. 

Football is tough, it’s rugged and the tropes are obvious - The question we asked is how do we represent cheer and the vikings at the same time - Both parts make the whole. To empower the motivators with a custom bottle, the ones bringing the energy to the crowd to give the team that extra push forward.

Communicating the fluid motion of cheer but make this pattern own able, something that wasn’t generic that any cheer squad could steal or use. 

In the design playbook breaking apart elements from marks to create pattern work is trick one in the design playbook and its always is a hitter ( And lotta fun ). Taking the horn from the side of the Viking helmet we outlined, filled, tweaked and turned that puppy to create a pattern that when paired with Viking cheer color scheme was now an ownable pattern element.

Something that was soft, dynamic and most importantly not overtly team specific.