Gatorade drops limited release Athletic Equipment on Gatorade.com mainly focusing on bottles. These bottle drops release in collaboration Gatorade roster athletes, moments in culture or with sports team Gatorade is in partnership with.
MY ROLE: Art direction, concept development, pattern design and oversight of the final bottle execution.
GATORADE BOTTLE DROPS
Senior Director, Design: Courtney Jimerson
Director: Quentin Brehler
Design Senior Manager: Caitlin McNamara
Assoc.Design Manager: Sam Cardelfe
Media Execution & Ops Analyst: Nya McClain
Brand Marketing & Activation Manager: Gina LaPlaca
Gatorade fuels some of the best teams in sports, but the energy behind a team goes beyond the players on the field. For the Minnesota Vikings, we saw an opportunity to celebrate the cheer team, the people bringing energy to the crowd and helping push the team forward.
The challenge, was finding a visual language that brought together the toughness of football and the fluid movement of cheer. We pulled the horn from the Vikings helmet and reworked it into a custom pattern that felt softer, more dynamic and ownable to the team without leaning on obvious football cues.
VIKING CHEER CUSTOM BOTTLE
Senior Director, Design: Courtney Jimerson
Director: Quentin Brehler
Design Senior Manager: Caitlin McNamara
Assoc.Design Manager: Sam Cardelfe
Media Execution & Ops Analyst: Nya McClain
Brand Marketing & Activation Manager: Gina LaPlaca
SUPER BOWL LX GATORADE DROP
The Gatorade dunk is the iconic moment to any Super Bowl win.
Our team set out to capitalize on this iconic moment - Simplicity is key, we dunk the winning team’s logo, matching the liquid color to the liquid color at SBLX and offer this up as a limited drop on Gatorade.com
We got files ready for all liquid color eventualities and went out to print as Gatorade hit the Seahawks coach.
Senior Director, Design: Courtney Jimerson
Director: Quentin Brehler
Design Senior Manager: Caitlin McNamara
Assoc.Design Manager: Sam Cardelfe
Assoc. Designer: Angel Buckens
Agency Partner (Renders): Tether
Production: Renee Hamaoui
GATORADE MARKETING:
Brand Mktg & Activation Sr. Director: Xavi Cortadellas
Brand marketing and activation senior manager: Clemence Manzone, Stephen Vogl
Brand Mktg & Activation Analyst: Faith Busanic
WNBA 2025 ALL-STAR GAME
SQUEEZE BOTTLE “LET HER COOK”
Gatorade has been a long-time supporter of the WNBA, and with two roster athletes changing the game, we had to show up in every way.
To accompany our “Let her Cook” Campaign and TVC, celebrating Caitlin Clark, Aja Wilson, and Paige Bueckers Gatorade Athletic Equipment knew we had to show up on the sidelines of the All-Star game.
We developed a squeeze bottle + towel design to be used across our roster athletes.
Senior Director, Design: Courtney Jimerson
Director: Quentin Brehler
Design Senior Manager: Caitlin McNamara
Design Manager : Sam Cardelfe
10K+ BOTTLES SOLD
530K+ PAID & ORGANIC ENGAGEMENT
