Dive Bar Pizza is a Montauk staple, the place to be in the afternoon for a slice and the spot for a beer that trails into dancing through the evening till late night.

With new partnership and summer launch ahead, the brand needed a fresh identity that could signal its next chapter without losing the loose, lived-in character that made it a local favorite. We created a new mark and flexible visual direction rooted in Montauk’s laid-back, irreverent energy, with some considerations paid to the original mark.

MY ROLE: Art Direction, creative strategy, and visual identity development,
helping shape a refreshed brand system that captured Dive Bar Pizza’s distinct Montauk energy from concept through summer launch.