MOUNTAIN DEW x
ALPHA INDUSTRIES

As Mountain Dew entered it’s new era, to support the launch and the brands new voice we partnered with Alpha Industries on a custom varsity jacket available on Pepsico’s DTC platform - Houseofpepsi.com.

Mountain Dew now leaning into it’s roots, where it was founded, how long they’ve been around and the outdoors we wanted to create small moments around the jacket to speak to those three tenants of the brand.

Remaking and tweaking vintage graphics, writing new copy to represent the brands confident new POV with calls to the outdoors and Mountain the brand was reclaiming.

MY ROLE: Art Direction, copy writing,
design, strategy