HARD MTN DEW
FREAK OUT RESPONSIBLY
CAMPAIGN MARK

Hard Mtn Dew is exactly what it sounds like, Mtn Dew flavors with added alcohol - developed and distributed by Boston Beer, this is Mountain Dew with even more attitude.

To match the gritty biker attitude of the Mountain Dew offshoot, we developed a mark lock-up to be leveraged across all touch points of their Freak Out Responsibly campaign.

Senior Director, Design: Rob Salit
Design Senior Manager: Louis De Villiers
Lead Designer: Sam Cardelfe