SUPER BOWL LX GATORADE DROP
The Gatorade dunk is the iconic moment to any Super Bowl win.
Our team set out to capitalize on this iconic moment - Simplicity is key, we dunk the winning team’s logo, matching the liquid color to the liquid color at SBLX and offer this up as a limited drop on Gatorade.com
We got files ready for all liquid color eventualities and went out to print as Gatorade hit the Seahawks coach.
Senior Director, Design: Courtney Jimerson
Director: Quentin Brehler
Design Senior Manager: Caitlin McNamara
Assoc.Design Manager: Sam Cardelfe
Assoc. Designer: Angel Buckens
Agency Partner (Renders): Tether
Production: Renee Hamaoui
GATORADE MARKETING:
Brand Mktg & Activation Sr. Director: Xavi Cortadellas
Brand marketing and activation senior manager: Clemence Manzone, Stephen Vogl
Brand Mktg & Activation Analyst: Faith Busanic