SUPER BOWL LX GATORADE DROP

The Gatorade dunk is the iconic moment to any Super Bowl win.

Our team wanted to capitalize on not just a moment but the moment of victory and what better way to show off your teams win than a physical representation of their dunk.

Through leveraging our classic dunk, to showcasing our new coolers, and matching the liquid color from the dunk at SBLX.

Our team saw an opportunity to create something meaning full through our consideration of a few hits that could make this bottle drop more impactful.