MOUNTAIN DEW collaborated with the artist Skinner on a collection sold through Pepsico’s online retailer “House of Pepsico” to coincide with the yearly Halloween offering of Mountain Dew Voodew.
Voodew is a mystery flavor limited-time-offering
with the character Grim at its helm, we worked
with Skinner to create a bespoke set of illustrations leveraging Grim and bringing Mountain Dew into
his world.
Along with the illustrations, a collaborator of Skinner created a live-action puppet and 2D shorts that were both leveraged across social.
MTN DEW VOODEW
X SKINNER COLLECTION
Senior Director, Design: Sean Huls
Design Senior Manager: Louis De Villiers
Lead Designer: Sam Cardelfe
Internal Senior Motion Designer: Sam Wolfson
Illustration Animator: Greg Rozeboom
Artist: Skinner (www.theartofskinner.com)
