MTN DEW VOODEW
X SKINNER COLLECTION

MOUNTAIN DEW collaborated with the artist Skinner on a collection sold through Pepsico’s online retailer
“House of Pepsico” to coincide with the yearly Halloween offering of Mountain Dew Voodew.
Voodew is a mystery flavor limited-time-offering with the character Grim at its helm,
We worked with Skinner to create a bespoke set of illustrations leveraging Grim
and bringing Mountain Dew into his world.

Along with the illustrations, Skinner and a collaborator of his created a live-action puppet
and 2D shorts that were both leveraged across social.

art direction / final design work by the Mountain Dew team.

Senior Director, Design: Rob Salit
Design Senior Manager: Louis De Villiers
LEAD Designer: Sam Cardelfe
INTERNAL Senior Motion Designer: Sam Wolfson
ILLUSTRATION ANIMATOR: Greg Rozeboom
Artist: Skinner (www.theartofskinner.com)