MTN DEW VOODEW 2024

Mountain Dew VooDEW is an annual mystery flavor that invites fans to guess what is inside before the reveal on Halloween.

Each limited edition launch spans 20 oz bottles, 12 oz cans and 12 packs across full sugar and zero sugar, supported by retail, social and customer activations.

For year six, we leaned into the building the packaging around a supernatural, otherworldly motif.

MY ROLE: Art direction, concept development, packaging / retail design and oversight across the broader launch system.

Senior Director, Design: Rob Salit
Design Senior Manager: Louis De Villiers
Design Manager: Helianna Taveras
Lead Designer: Sam Cardelfe