MTN DEW VOODEW 2024

Mountain Dew Voodew is a yearly offering where consumers try to guess the mystery flavor, which is revealed on Halloween.

Each year the LTO drop of a 20 oz, 12 oz and 12pk design for zero sugar and full sugar is supported by retail, social, and other customer structures.

For year 6 it felt like the planets of Voodew past and present were aligning so we gave our packaging a supernatural look

Senior Director, Design: Rob Salit
Design Senior Manager: Louis De Villiers
Design Manager: Helianna Taveras
Lead Designer: Sam Cardelfe