Community is a big part of Healthline and fuels a lot of the projects we work on. Creating a safe space for people to connect for information, support, to feel a part of something when they feel alone. The Together App series consists of a series of Apps that focus on specific issues people are going through. Currently we have apps for MS, Breast Cancer, IBD, Type 2 Diabetes, Migraine, Rheumatoid arthritis, and now Psoriatic Arthritis
All apps found here : https://apps.apple.com/us/developer/healthline-media-inc/id437304328
Senior Director, Design: Keith Ciampa • Design Manager: Ruth Basagoitia
Product Design Manager: Mandi Wolters • Senior Product Manager: Marissa Gunst
Digital Marketing Associate: Gracie Wang • Marketing Manager: Nadia Najd
Illustrator: Brittany England • Designer : Sam Cardelfe
Screens designed for Apple and Google Play Store
For this set, we wanted to show real photography alongside the illustrations to create a contrast to bring the user in. Using photography and illustration together creates depth and connection instead of primarily using illustration which can make the piece feel a bit flat.
Here we set out for a more modern look, still utilizing photography and illustration to create that contrast grabbing the user’s eye. As we concepted and created these ads we wanted the messaging to be direct and stern at times. Here is where we wanted it to read simple and to the point.
These are heavier on real photography, in refreshing these ads and utilizing more photography throughout the creative we felt adding real people instead of illustrated people would help to make that connection - to show people interacting with their phone with the screen correlating with what they’re looking at within the app and having the phone screen be the text to inform the ads purpose.
Throughout these ads we’ve used elements that not only tie the creative to our PSA color palette but bring everything back to Healthline by using the waves that are seen throughout the Healthline branding. Here we worked on the idea of splitting the ad in half for CTA and other messaging.
Each App in the Together App series has this style of creative as their main piece to bring back everything to Healthline and bring the user to their respective app store to look into our apps.