Proposed campaign for Bliss - Designed for web and print.
The Bliss brand is based around beauty without the torture - when opened, spas would have cookies and different sweets for you to eat while participating in the various spa offerings. Guilt-free beauty. We wanted to play off that concept and develop hashtags and creativity to activate the hashtags for Bliss. To better engage with people, on social we decided to have people tell us what their bliss was - wanting to inspire the same positivity as the brand.
#Thisisbliss and #Blissup were developed to start a collection of people showing their Bliss. These were fun to work on, all creative using custom bliss emojis I made for this project. In the end, due to restructuring, they didn’t have the budget to carry through passed these initial web and social ads.
The developed hashtags are still in use today.
Studio: Lipman Studio
Creative Director: David Lipman
Lead Design: Sam Cardelfe